As the name phonetically suggests, pjur group manufactures and markets high end luxury health and body care products in more than 50 countries on all five continents. The pjur group started producing lubricants in Germany in 1995. With Alexander Giebel at the helm and headquartered in Luxembourg , the pjur group has maintained its production facilities in Germany, and has expanded rapidly into other countries, attaining a high degree of brand awareness in the process. Even though lubricants have been used since Roman times, pjur was the first company in the world to develop and market a silicone lubricant.