A group of ex-top athletes around Olivier Bernhard found themselves confronted with the question all runners have sooner or later: what´s the right running shoe for me? For the Swiss born Bernhard the answer is the Cloud, a shoe he started to develop in 2010. Immediately the shoe won one of the most highly appreciated innovation awards and has since won a number of other awards. So, what´s so special about that shoe? The sole. It consists of a number of individual elements, called the „Clouds“, which interact with each other differently depending on the runner who wears the shoe. Offering a soft landing but a powerful push-off.
Like a second skin
The Swiss company manufactures running clothes, too. It usually favours technical materials. The comfortable carrying feeling and the specialised features meant to fulfil one function only – to be used during physical activity – are most important. In Switzerland the company is already hyped, let´s see if the runners of the world will, too, be able to give up the quest for the perfect shoe.
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