In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products.

Today, four generations later, as traditional mountain life broadens, they are still a family-owned and run company based near Oslo, Norway. They inherit from their forefathers their passionate commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs.