Back in 1932, shoemaker Jonas Lundhag began manufacturing shoes and boots in a small workshop in the Swedish wilderness region of Jämtland. His sense of quality, as well as function was just as pronounced as his love of nature. Since then, the knowledge and traditions have been handed down from generation to generation and even today you can find this special ‘Lundhags feeling’ in all of their products. Try one and you'll understand exactly what they mean.
They don’t know if it has to do with the climate, or if it simply is in their blood, but one thing is for certain: there is something special about the mentality of people in Jämtland. To say that they are stubborn is not really a cliché. When they do something they don’t give up until they have accomplished exactly what they set out to do.
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