LOWA

LOrenz WAgner founds LOWA in the Bavarian village of Jetzendorf near Munich, Germany. The story begins with the production of brogue oxfords. The high quality of the handwork in the Norwegian welt-stitched shoes - a manufacturing process that stemmed from the mountains - already required an expansion of the facility in the late 1920's. 1955 Wagner's daughter Berti and her husband Josep "Sepp" Lederer take over the company and expand the offerings step-by-step in the same direction as the founder. In 1982 the Trekker model is introduced and, with it, the "dawn" of the trekking boot.

1993 The Italian Tecnica group, which also owns the companies Dolomite, Nordica, Rollerblade und Blizzard acquires LOWA. The manufacturing of LOWA ski boots is transferred to the parent company in Italy. LOWA is one of the market leaders in the German-speaking countries as well as in the Benelux and continues to build its prominence in the important export markets of North America, Asia and Eastern Europe. Its strategy of producing nearly 100 percent of its products in Germany and Europe and to remain in its headquarters in Jetzendorf still proves itself a model of success. Customers appreciate the combination of tradition and innovation and value the funtion, quality and fit of LOWA footwear.