A smart way to start a fire
In 1995 Light my Fire's founder, Michael Odqvist, came across an age-old secret – Maya sticks. He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school. In 1996, Light My Fire found the perfect match - the magnesium fire-starter that was developed and used by the Swedish Army. All of a sudden, everything fell into place. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks. One plus one equaled the ultimate way to start a fire in any weather, at any altitude.

A star is born
in 2005 the first MealKit is produced, a set with five clever, practical pieces - everything you need to eat outdoors in a civilized way. But one part of the MealKit attracted a lot more attention than the rest, and Light My Fire realized they had a star on their hands. The Spork is a mix of a spoon and a fork. The Spork is a huge hit. Fans send them love letters and pictures of their Spork's adventures. A grand total of more than 14 million Sporks have been sold.