Not from the Outback, but for the Outback the manufacturer Knog develops technologies which are used all over the world. The company was founded in Melbourne in 2002 by designer Hugo Davidson and engineer Mal McKechnie. The two have worked together for a long time and can now live their common vision with Knog: to make unboring things.
Urban is lived
Urban stands for rural areas and the outback. But Knog also wants to sprinkle an urban flavour into bicycle and outdoor products. The design of the products is therefore inspired by the urban lifestyle: modern, progressive, youthful, design-driven, daring and hedonistic. Their philosophy is to recognise boring, uncomfortable and unsightly products, rethink them and bring them to market as innovative products.
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