Icebug

Since the company was founded in 2001, its mission has been clear: Swedish manufacturer Icebug wants to encourage people to leave their comfort zone and get outside. For this reason, they produce shoes that defy even slippery conditions with outstanding grip as well as excellent traction and increase the fun factor when going outside.

First, however, it all started small: Icebug presented the first BUG-Grip model at ISPO Munich - today, years later, the manufacturer is the market leader in terms of grip. In the meantime, Icebug even counts six different traction technologies: BUGrip, BUGweb, RB9X, OLX, Biosole and Michelin Winter Compound, which provide the best performance on both ice and asphalt.