This is where it all begins: in the Dalstugan cottage in Torsång, on a spring day in 1914. Victor Haglöf has just finished sewing the first batch of backpacks and fastened them to his bicycle. He is about to try his luck selling them to local foresters and farmers. Today Haglöfs is the largest supplier of outdoor equipment in the Nordic region. What started with Victor’s backpack has grown into a range of 500 products, and the Haglöfs market has expanded from the Swedish towns of Torsång, Rättvik and Sveg to include the whole of Scandinavia, Europe and Japan.
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