About Saola
Saola was founded in 2016 by Guillaume Linossier in Annecy, France, and has come to market with extremely environmentally friendly shoes. This is significant because Saola has two main goals as a brand:

1. to create shoes that use as many recycled and bio-based materials as possible and not just look cool.
Over 25 billion pairs of shoes are produced each year, making shoes a major contributor to the textile industry's status as the world's second largest polluter. Since 70 % of a pair of shoes' carbon footprint is due to the materials and production process, Saola focuses its efforts on using recycled and bio-based materials and optimizing the production process. One of the main components of Saola shoes is recycled plastic, but they also contain cork, algae and organic cotton. The aim is to look for better and better solutions and to find a way to recycle the recycled plastic used in the shoes.

2. to effectively support organisations dedicated to the conservation of wildlife and the habitats in which they live.
Over the last 40 years, the planet has lost more than half of its wildlife and only a very small portion of philanthropic funds is dedicated to wildlife conservation. But there are many organisations working tirelessly to change this and everyone has an obligation to support them. One percent of Saola's turnover is donated to conservation projects, so hopefully the animals of our planet will not be a thing of the past for decades to come.