Isbjörn was founded 2005 by Maria Frykman Forsberg and Camilla Schmidt. The business idea was born when they had their first babies, not finding proper outdoor gear for their little ones in order to keep their outdoor lifestyle. Children wear is often connected and decorated with cuddly bears. These garments were made to endure a tougher climate and a harder use. So it came as a rather natural choice to pick the toughest bear on the planet as a symbol for the brand – the polar bear. The Isbjörn of Sweden collection covers the age from 0-12 years, offering all necessary layers you might need for your child being active outdoors, at day care center or in the spare time with the family.

The collection was launched in the most exclusive outdoor shops in Sweden and today the brand is distributed by over 150 retailers in Europe. The success factors for Isbjörn of Sweden have been to bring true product sustainability into the children wear market, by offering products in the same high quality as for premium adult outdoor wear and also by taking an environmental friendly approach when choosing the materials. The process of taking Isbjörn of Sweden internationally has now begun.