Before they launched their own label in 2001, Thomas Köhlert and Sandy Baumgarten were already active in the fashion sector. Now, Sandy assumes the creative part and Thomas the commercial. The name of their company was created during a car trip. On the radio, they listened to an interview with the Hamburg hip hop band Fünf Sterne deluxe and every second word was "derbe", - derber Style, derbe Songs ... and Thomas Köhlert felt the term matching to his hometown Hamburg and thus the brand name was found. Derbe-styles are casual cuts, always in combination with maritime details. The core range of the Hamburg manufacturer is easily explained: it is based on the favorite pieces from their own wardrobe.