Tools such as axes, knives and kitchen gadgets are Øyo's pet issue. The company has its origins in Geilo, Norway, where founder Knut Øyo built his own forge in 1892. In the 1950s, the small family business blossomed into the market leader in the cutlery sector. Over time, the brand has focused on innovation and sustainability. When customers ask, "Why didn't anyone think of this before?" the company knows it hit the mark.