President Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder."

Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 headbands. 22 years later Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently, "You have to be passionate, have faith in what you are doing, and be persistent."