1993 The Italian Tecnica group, which also owns the companies Dolomite, Nordica, Rollerblade und Blizzard acquires Lowa. The manufacturing of Lowa ski boots is transferred to the parent company in Italy. Lowa is the market leader in the German-speaking countries as well as in the Benelux and continues to build its prominence in the important export markets of North America, Asia and Eastern Europe. Its strategy of producing nearly 100 percent of its products in Germany and Europe and to remain in its headquarters in Jetzendorf still proves itself a model of success. Customers appreciate the combination of tradition and innovation and value the funtion, quality and fit of Lowa footwear.
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