Dedication, preservation of traditional craftsmanship, focus on technological innovation and attention to environmental protection: these are the values that underpin the entrepreneurial spirit that has driven Reda 1865 for four generations, the same ones on which the philosophy of the Reda Rewoolution sportswear line is based.

To Reda, environmental protection is a project in continual evolution. In fact, Reda Rewoolution products are made by the only wool mill in the world that holds the EMAS (Eco Management and Audit Scheme) environmental certification. The entire production process moves along a closely controlled chain, guided by the principle of sustainability which, thanks to an eco-management system, not only respects the environment, but also, first and foremost, applies a constant and continuous quality control aimed at reducing environmental impact to a minimum.